I was lucky to be invited to speak to the Mississippi State University MBA Association monthly meeting last week. I prepared this talk on how to take advantage of the fact that recruiters and employers are “pre-screening” candidates online. Social media, handled smartly, is a powerful introduction to future employers. For those prepared few, it bring these Googlers onto a jobseeker’s home turf, and into an environment that can be arranged to strategically present industry expertise, a well-rounded personality, or anything else the jobseeker wants to highlight. Done well, it also demonstrates proficiency using these tools, now a critical skill in many markets.